5 most commonly used rules recommending the presentation of the offer for credit cards, differentiation of antecedent by color according to the probability of occurrence of the consequent under the condition of occurrence of the antecedent. Confidence indicates the probability of occurrence of the consequent, provided all antecedents are present.
Most common co-occuring products (TOP 7)
The percentage shown should be interpreted as follows: "84% of customers with a credit card also have a credit card".
The meter showing ownership the product.
The graph shows the percentage of customers who own this product.
Ownership (% customers)
The meter showing use of products by customers.
The graph shows the percentage of customers who use this product. The base is everybody who owns the product.
The meter is scaled from 0% to 100%.
Use (% owners)
Credit card (CC):Co-occurence
Basic information about credit card ownership, activity level, co-occuring products, and rules used in the NBO model.