5 most commonly used rules recommending the presentation of an offer on CA, differentiation of antecedent by color according to the probability of occurrence of the consequent under the condition of occurrence of the antecedent. Confidence indicates the probability of occurrence of the consequent, provided all antecedents are present.
Most common co-occuring products (TOP 7)
The percentage presented should be interpreted as follows: "56% of credit card customers also own CA".
The meter showing ownership the product.
The graph shows the percentage of customers who own this product.
Ownership (% customers)
The meter showing use of products by customers.
The graph shows the percentage of customers who use this product. The base is everybody who owns the product.
The meter is scaled from 0% to 100%.
Use (% owners)
Current account (CA): Co-occurence
Basic information about CA ownership, activity levels, co-occuring products, and rules used in the NBO model.