Dashboard ; Var1 = Savings account
Most common rules in the Next Best Offer model
Contingency map ; Consequent = Online account
5 most commonly used rules recommending the presentation of the offer for Online account, differentiation of antecedent by color according to the probability of occurrence of the consequent under the condition of occurrence of the antecedent. Confidence indicates the probability of occurrence of the consequent, provided all antecedents are present.
Most common co-occuring products (TOP 7)
Graph
The percentage shown should be interpreted as follows: "52% of customers with a credit card also have a customer account online".

The meter showing ownership the product.

The graph shows the percentage of customers who own this product.

Ownership (% customers)
ROKMIES ; Var1 = Online account (EUR)

The meter showing use of products by customers.

The graph shows the percentage of customers who use this product. The base is everybody who owns the product.

The meter is scaled from 0% to 100%.

Use (% owners)
ACTIVE PRODUCTS ; IND_NUM_REK = Current account (EUR)
Dashboard ; IND_NUM_REK = CA (curr.)

Customer Account Online: Co-occurence

Basic information about customer account online ownership, activity level, co-occuring products, and rules used in the NBO model.