On the right side of the table we see a bar graph showing how frequent a given product is.

The most frequently own product is the Debit card (77% of customers). This card is issued either to a Current account (CA) or to an Online account. A customer may only have one of these two accounts.

You can also notice that a relatively large number of customers own a credit card.

Important information is also beyond the diagonal of the table.

The most common products among customers are:

  • Payment card & CA– 49% customers;
  • Payment card & credit card – 46% customers;
  • Credit card & CA – 35% customers etc.

 

Products' relationships – pairs
Matrix

Relationships

The most common pairs and product bundles.